Kirtilals, a premium fine diamond and gold jewellery brand, esteemed by its patrons for quality and trust, launched its Exclusive “The Alchemist” Diamond Jewellery Collection at their Kochi Showroom. Actress Swasika Vijay launched the collection & graced the occasion. Kirtilals also extended its special festive offer of Rs.10,000 off per carat on all Diamond Jewellery.

The Alchemist collection is a celebration of pushing boundaries on engineering, expertise & craftsmanship. For the first time in India, Kirtilals has pioneered innovation in jewellery to create a new dynamic fashion statement that allows the user to wear the same jewellery in multiple ways. The collection is hinged on months of research & development to offer an elevated engineering based smart solution to delight the user. It comprises of neckpieces and bracelets with unique magnetic placements behind diamonds, so that the piece can be worn in varied ways – as heavy indulgent pieces for special occasions or as minimalistic ones for every day.

Kirtilals have won many awards for its unique jewellery designs. Recently the brand has won two significant awards at the prestigious “National Jewellery Awards 2021”. The brand was recognised for ‘Pearl Jewellery of the year’ and ‘Ring of the year’ category.

Speaking on the occasion, Mr. Suraj Shantakumar, Director – Business Strategy, Kirtilals said, “It gives me immense pleasure to launch our new The Alchemist Collection on this occasion. This collection is a brand new way to bring versatility to one’s style that pushes the boundaries on design & innovation. The pieces in this collection can be worn in different styles, making them suitable for multiple occasions. The handcrafted pieces are created to offer an elevated technology based smart solution, where modern women can wear any jewellery from this collection, in the way she wishes.”

Kirtilals is also specialized in customising the designs. Customisation services allow patrons to bring their own personality to the designs. The qualified in-house design team help them realise their creativity, by offering the best solutions in materials to bring their vision to life.”  

Kirtilal Kalidas Jewellers Pvt Ltd is operating under the brand name ‘Kirtilals’ across south India & the USA with 14 exclusive showrooms along with online store www.kirtilals.com which offers only high quality certified diamonds.  The brand has its flagship store in Coimbatore and has a legacy of more than 80 years of operations with more than 3,00,000 customers which are spread over 5 continents. Download Kirtilals App in Google Play store and Apple store.

Pic Courtesy: google/ images are subject to copyright

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