Amazon Introduces Text-Based Shopping Through Alexa in the US
Amazon has announced the rollout of a new text-based shopping feature for its AI-powered assistant, Alexa for Shopping, allowing US customers to search for products, compare options and make purchases through text messages. The feature aims to simplify online shopping by enabling users to interact with Alexa without voice commands.
According to Amazon, the new service allows customers to research products, monitor deals and price reductions, and authorize Alexa to complete purchases on their behalf. The feature is initially being introduced to a select group of invited US customers, with a wider rollout expected in the coming weeks.
The launch comes amid growing competition in AI-powered shopping. Amazon recently blocked Meta’s AI shopping agent, Muse, from accessing its marketplace over alleged unauthorized access and customer credential storage. The company also secured a court order in March restricting Perplexity’s shopping agent, Comet, although a US appeals court overturned the ban in August. The legal dispute remains ongoing as technology companies compete to expand AI-driven e-commerce services.
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