A legendary affordable home builder – Priya A .S

What are the roles done by yourself and your husband as founder and director respectively?

The business was started by me as the sole proprietor. Like  all start-ups I used to be all  in all of the business when it was started. From the first project itself, I was very much focussed on running it in a professional way and delivering good quality projects on time. I employed the services of reputed consultants and professional in the field, so that my projects were delivered with utmost quality and perfection. The profit margins were kept to minimum. Focus on the quality and timeliness set the foundation for future growth. The business was later converted to a private limited company. My husband Fazil was working as a sales professional in various reputed companies during the initial years of  the business. Though he was an active supporter right through the beginning of this business, I felt that employing his full time services to this company will add to the growth pace of Dreamflower. Hence,Fazil joined Dreamflower as a Director in 2008. From then on, we have clearly demarcated our profiles and responsibilities in the company. Fazil is taking care of the sales, marketing, high value purchases and public relations of this company. And, I remained as the Managing Director and focussed mainly on the site operations, finance and HR of the company

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