Coco Rocha to Launch Off/Duty Fashion Brand on QVC This Autumn
Canadian supermodel Coco Rocha is set to debut her new fashion brand, Off/Duty by Coco Rocha, on QVC this autumn. Developed in partnership with Xcel Brands, a company known for creating influencer-led brands through social commerce and livestream shopping, the collection aims to blend effortless sophistication, versatility, and comfort. The fashion and accessories line draws inspiration from Rocha’s personal style and the wardrobe staples she has relied on throughout her two-decade-long career in the fashion industry.
The collection is described as an elevated range designed for modern women seeking stylish yet practical everyday wear. Key pieces are expected to include oversized sweaters, denim, statement outerwear, and tote bags, all reflecting Rocha’s off-runway aesthetic. According to the brand, the collection is built around the idea that the most valuable items in a woman’s wardrobe are the pieces she reaches for repeatedly, combining comfort with timeless appeal.
Speaking about the launch, Rocha said the brand is rooted in confidence and self-expression, aiming to help women feel elevated and comfortable whether they are travelling, working, relaxing, or socialising. Xcel Brands Chairman and CEO Robert D’Loren praised Rocha’s influence and fashion credibility, stating that the partnership brings luxury-inspired style and everyday versatility to QVC customers. The collaboration between Rocha and Xcel Brands was first announced in June 2025, paving the way for the highly anticipated launch later this year.
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