Klarna Reports 75% Surge in Resale Usage as Consumers Turn to Asset-Based Spending

Klarna has reported a significant rise in the use of its in-app resale feature, with activity growing by more than 75% over the past year. The company noted a sharp increase in listings created through its platform over the last 13 months, highlighting a shift in consumer behaviour as more users seek to earn money from items they already own. According to Klarna, this trend reflects a broader financial mindset where possessions are increasingly viewed as assets rather than sunk costs.

Launched in Sweden in 2022 and now available across 15 markets, Klarna’s resale feature allows users to list products directly from their purchase history. The integration with platforms such as eBay, Poshmark, and Tradera simplifies the process by eliminating the need for receipts or switching between apps. The company stated that 38% of listings come from returning users, indicating that resale is becoming a routine activity rather than a one-time effort.

Users aged 26 to 35 lead the trend, accounting for 30% of resale activity, reflecting a generation increasingly focused on smart financial management. Popular items listed include Adidas Samba, Nike Dunk Low, iPhones, and AirPods—products that underline how resale has entered the mainstream. Clothing and footwear dominate with 43% of listings, followed by electronics and accessories, while nearly 80% of transactions fall within the budget to mid-range category, driven largely by practicality.

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