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Fugazzi Takes Niche Perfume Mainstream

Ut World September 28, 2026 0

Amsterdam-based fragrance house Fugazzi is accelerating its international expansion with a major rollout across 18 countries through Sephora, marking a new phase in the brand’s growth. Founded in 2018 by Bram Niessink, the Dutch perfume label has expanded from independent retailers into Continue Reading

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Puma Signs Global Fragrance Licensing Deal with Interparfums

Ut World September 23, 2026 0

Puma has signed a new global fragrance licensing agreement with Interparfums for the creation, development, production and distribution of fragrances under the German sportswear brand. The agreement will run through December 31, 2037, with the launch of Puma’s new signature lifestyle fragrance planned for 2027. Interparfums Chairman and CEO Jean Madar said the partnership Continue Reading

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Top Mistakes to Avoid for Long-Lasting Perfume Fragrance

Ut World June 29, 2023 0

Applying perfume is a delightful way to express your personal style and leave a lasting impression. However, many people unknowingly make mistakes that can affect the longevity and overall impact of their chosen fragrance. In this blog post, we will discuss the top mistakes to avoid while applying perfume to ensure a long-lasting and captivating […]Continue Reading

Fugazzi Takes Niche Perfume Mainstream

Puma Signs Global Fragrance Licensing Deal with Interparfums

Top Mistakes to Avoid for Long-Lasting Perfume Fragrance

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