Lululemon Athletica Inc. faces a difficult and prolonged turnaround as the athleticwear maker loses market share to rivals and records worsening sales declines, according to BMO Capital Markets. The firm initiated coverage of Lululemon with an Underperform rating and set a $70 price target, Continue Reading
Canadian activewear giant Lululemon has unveiled its first-ever collection with Major League Baseball (MLB) in collaboration with Fanatics, marking another major step in the brand’s expansion into licensed sports apparel. The launch follows the success of its previous partnerships with the NHL and NFL, bringing premium sports-inspired fashion to baseball fans across Continue Reading
Lululemon Athletica said on Thursday it has resumed online sales of its newly launched “Get Low” workout collection, days after the company temporarily removed the line from its website following consumer complaints that the leggings appeared see-through during bending or squatting. The backlash knocked the athleisure maker’s shares down 6.5% on Tuesday, as social media Continue Reading
Canadian athleisure giant Lululemon has revealed its latest athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. Marking its third Games as the Official Outfitter, Lululemon collaborated with athletes nationwide over the past two years to design performance-driven apparel tailored for diverse climates—from city streets to icy Continue Reading
Canadian activewear giant Lululemon has announced a major expansion of its partnership with Fanatics, unveiling an exclusive NFL fanwear collection that marks the brand’s first-ever officially licensed apparel for the league. Launching on October 28, the new line spans all 32 NFL teams, featuring elevated activewear pieces for men and women. Signature Lululemon styles such Continue Reading














