Lululemon Unveils Team Canada’s Milano Cortina 2026 Olympic and Paralympic Kit
Canadian athleisure giant Lululemon has revealed its latest athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. Marking its third Games as the Official Outfitter, Lululemon collaborated with athletes nationwide over the past two years to design performance-driven apparel tailored for diverse climates—from city streets to icy mountain peaks. The collection features advanced materials such as merino wool, alpaca-blend jacquard, and water-repellent Translucent Glyde, while also introducing adaptive elements like seated-fit designs, abrasion-resistant fabrics, magnetic zippers, and braille detailing.
The Vancouver-based brand emphasized innovation, inclusivity, and Canadian identity throughout the collection. Key pieces include insulated jackets, wool-blend trapper hats, alpaca-blend sweaters, and redesigned Wunder Puff silhouettes. Graphics inspired by Canada’s landscapes—topographic prints, maple leaf motifs, and cool glacier-inspired tones—reflect the country’s natural heritage. Leaders from the Canadian Olympic Committee and Canadian Paralympic Committee praised the kit for its athlete-first design approach, noting that it represents the most adaptive and inclusive collection to date.
As part of its partnership, Lululemon also announced a roster of athlete ambassadors, including hockey legend Sidney Crosby, alongside stars from figure skating, bobsled, freestyle skiing, snowboarding, and para sports. The brand will further support Canadian athletes through its Future Legacy programme, donating 10 percent of proceeds from select items to national Olympic and Paralympic foundations. The Team Canada x Lululemon consumer collection is now available online in Canada and the U.S., and in select stores across Canada and Milan.
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