June 15, 2026
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Burberry Expands Into Activewear With Heritage-Inspired Collection

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Burberry has unveiled its first modern activewear-focused lifestyle collection, marking a significant expansion in the luxury brand’s ongoing turnaround strategy. The new line, titled “Burberry Activewear,” builds on the company’s renewed focus on core categories such as outerwear and scarves, while tapping into the booming global demand for athleisure and performance Continue Reading
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Circular Economy Is Key to Future Value, Says Marion Schuppe at Paris Conference

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Marion Schuppe, joint head of investments at MakeSense, made a compelling case for circular economy investments while addressing investors and corporate leaders at the Fashion Act conference held at the Étoile Business Centre in Paris on April 15-16. Emphasizing the urgency of systemic change, Schuppe argued that transitioning to a circular economy is essential for […]Continue Reading
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France Court Rejects Government Bid to Suspend Shein Marketplace

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A Paris Court of Appeal on Thursday rejected the French government’s attempt to suspend Chinese online platform Shein’s marketplace, upholding an earlier ruling delivered in December. The initial decision had dismissed the request to block the platform in France for three months, stating that such a move would be “disproportionate.” The government had subsequently appealed Continue Reading
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Salt Life to Debut First Fragrance Collection Through Revlon Partnership

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Iconix has signed a global licensing agreement with Revlon to develop and launch the first-ever fragrance collection for Salt Life, marking the lifestyle brand’s entry into the beauty segment. Under the long-term deal, Revlon will manage the development, production, and worldwide distribution of the Salt Life fragrance portfolio, with the debut collection expected to Continue Reading
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New Balance Named Official Partner of New England Patriots in Long-Term Deal

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New Balance has been announced as the official and exclusive athletic footwear and apparel partner of the New England Patriots, alongside its home venue, Gillette Stadium. The long-term agreement underscores a shared commitment to performance, innovation, and community engagement, with the collaboration set to extend across team operations, facilities, and grassroots Continue Reading
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Malaika Arora Launches Accessories Brand ‘Maejoy’ with Myntra and Exceed Entertainment

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Bollywood celebrity Malaika Arora has partnered with Myntra Jabong India Private Limited and Exceed Entertainment to launch a new premium lifestyle and accessories brand titled Maejoy. The label debuts with a curated collection of more than 250 styles, featuring a wide range of fashion accessories designed to combine luxury aesthetics with everyday accessibility. Described Continue Reading
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Cartier Partners with Drest to Launch Clash de Cartier Collection in Mobile Styling Game

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Luxury jewellery brand Cartier has partnered with fashion styling mobile game Drest to introduce its latest Clash de Cartier collection, marking the platform’s expansion into fine jewellery. The collaboration invites players to discover and style the collection’s rings, earrings, bracelets and necklaces through a guided narrative and editorial styling challenges within the Continue Reading

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