Psycho Bunny Enters NHL Arena, Names Lane Hutson as Brand Ambassador
Montreal-based premium menswear brand Psycho Bunny has made its debut in the hockey world by naming NHL defenseman Lane Hutson of the Montreal Canadiens as its newest brand ambassador. The partnership marks the brand’s strategic expansion into North America’s major sports community, following successful ambassador collaborations in tennis, golf, and lifestyle sectors. Hutson will feature in upcoming Psycho Bunny campaigns, social media content, and will sport the brand’s latest collections “in and around the rink,” leveraging the NHL’s relaxed dress code that no longer requires players to wear suits and ties.
Anna Martini, CEO of Psycho Bunny, emphasized Hutson’s alignment with the brand’s ethos, stating, “Lane embodies everything Psycho Bunny stands for: boldness, creativity, and confidence. He stands out both on and off the ice, and we’re excited to welcome him to a very talented roster of brand ambassadors.” Hutson joins a lineup that includes tennis player Alexei Popyrin, who wears custom-designed performance pieces from the brand, and former world No. 1 and US Open champion Andy Roddick.
Founded in 2005, Psycho Bunny initially gained recognition for its premium polo shirts but has since expanded into a full range of apparel and accessories for men, women, and children. In 2024, the brand introduced ‘The Bold Standard,’ a collection that fuses premium craftsmanship with playful design, reinforcing Psycho Bunny’s positioning at the intersection of fashion and sport.
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