Vestiaire Collective Partners with Ganni to Promote Circular Fashion Through ‘Resale as a Service’
Vestiaire Collective has announced a new partnership with Copenhagen-based fashion brand Ganni, launching a dedicated service that enables the Ganni community to resell their pre-loved items through the Vestiaire Collective platform. Once reviewed and accepted, sellers will immediately receive a Ganni gift card—topped up by the brand—without having to wait for their items to be sold.
This collaboration marks the 13th addition to Vestiaire Collective’s ‘Resale as a Service’ programme, introduced in 2021 to help luxury and designer brands integrate circularity into their business models. The initiative provides a convenient and sustainable resale solution while enhancing brand loyalty by rewarding customers through store credit.
“At Vestiaire Collective, we give every piece a new life,” said Sophie Hersan, co-founder and fashion director at Vestiaire Collective. “Through our new collaboration with Ganni, we aim to make circular fashion more accessible.” Echoing this sentiment, Ganni CEO Laura du Rusquec added that the partnership embodies both brands’ shared commitment to sustainability and innovation, offering their community a responsible way to extend the lifespan of Ganni pieces.
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