October 14, 2026
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Ben Sherman Returns as Official Team GB Ceremony Wear Partner for Milano Cortina 2026

British heritage brand Ben Sherman, owned by Marquee Brands, is set to outfit Team GB for the opening and closing ceremonies of the Olympic Winter Games Milano Cortina 2026, beginning February 6. The new collection blends traditional British tailoring with contemporary design, drawing inspiration from the dramatic Dolomite Mountains. Highlights include a wool dogtooth Continue Reading
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Stephen Curry and Under Armour End Partnership as Curry Brand Becomes Independent

Under Armour, Inc. and Stephen Curry have announced the end of their long-running partnership as Curry Brand transitions into an independent entity, concluding more than a decade of collaboration that significantly influenced basketball performance products and athlete-led branding. The separation marks a major shift for both sides, with the Curry 13—scheduled for release Continue Reading
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Pantone and Microsoft Unveil AI-Powered Palette Generator for Designers

Global colour authority Pantone has partnered with Microsoft to launch its first AI-driven colour design tool, the Pantone Palette Generator. Integrated within Pantone Connect, this beta feature combines over 60 years of Pantone’s colour research with Microsoft’s Azure OpenAI and AI Foundry technology to help designers create custom palettes using natural language prompts. Continue Reading
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Apulia Regenerative Cotton Project Yields First Results in Sustainable Fashion Drive

After two years of dedicated effort, the Apulia Regenerative Cotton Project has produced its first tangible results, marking a major step forward in regenerative fashion and environmental sustainability. Launched in June 2023, the initiative is a collaboration between the Sustainable Markets Initiative Fashion Task Force and the Circular Bioeconomy Alliance, coordinated by Continue Reading
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Hummel Signs Long-Term Deal as Official Clothing Partner of Canadian Premier League

The Canadian Premier League (CPL) has announced a long-term partnership with Danish sportswear brand Hummel, marking a significant step in the league’s growth and global recognition. The collaboration, revealed on Thursday through Instagram, will see Hummel become the official clothing partner of the CPL beginning next year. As part of the agreement, Hummel will design Continue Reading
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Royer Group Seeks Court Protection Amid Mounting Debt and Market Pressures

The Royer Group, owner of iconic footwear brand Kickers, has entered court-supervised reorganisation proceedings to restructure its mounting debt and stabilise operations. The French family-owned business, which employs 260 people across twenty global entities, cited successive crises and intensifying international competition as key factors behind its financial strain. Continue Reading
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Lululemon Launches First NFL Apparel Collection in Expanded Partnership with Fanatics

Canadian activewear giant Lululemon has announced a major expansion of its partnership with Fanatics, unveiling an exclusive NFL fanwear collection that marks the brand’s first-ever officially licensed apparel for the league. Launching on October 28, the new line spans all 32 NFL teams, featuring elevated activewear pieces for men and women. Signature Lululemon styles such Continue Reading
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Psycho Bunny Enters NHL Arena, Names Lane Hutson as Brand Ambassador

Montreal-based premium menswear brand Psycho Bunny has made its debut in the hockey world by naming NHL defenseman Lane Hutson of the Montreal Canadiens as its newest brand ambassador. The partnership marks the brand’s strategic expansion into North America’s major sports community, following successful ambassador collaborations in tennis, golf, and lifestyle sectors. Continue Reading