Millie Bobby Brown Launches ‘Mills’ Teen Fashion Line With Walmart
Actress Millie Bobby Brown, best known for Netflix’s Stranger Things, has launched a new fashion line for teens and young women titled Mills by Millie Bobby Brown, in collaboration with Walmart and apparel manufacturer Delta Galil USA. The brand aims to deliver trend-led yet affordable fashion, inspired by Brown’s personal style journey and positioned as a “love letter to her younger self,” according to the official release.
The launch marks another major expansion of Brown’s growing lifestyle empire, following the success of Florence by Mills Beauty, Florence by Mills Coffee, Florence by Mills Pets, and the Florence by Mills fashion line introduced in 2024. Speaking about the new brand, Brown said Mills is designed for girls to explore and experiment with fashion, featuring playful colourways, graphics, and unique details, while remaining accessible to millions through Walmart.
The debut collection includes ready-to-wear, sleepwear, and intimates, featuring dresses, skirts, denim, tops, bralettes, briefs, and coordinated sets. Design highlights include floral appliqués, embroidery, lace finishes, and comfort-focused elements such as built-in shorts and bras. Prices start at $10.50 for intimates and go up to $26.50 for wide-leg jeans, with the line available online and in 750 Walmart stores, as Walmart executives described the launch as part of the retailer’s drive to democratise fashion.
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