Sofia Richie Grainge Launches First Fashion Label ‘SRG’ with Revolve Group
Social media star and entrepreneur Sofia Richie Grainge has officially launched her first fashion brand, SRG, under the Revolve Group portfolio. The label reflects Richie Grainge’s personal style, which has positioned her as a leading figure in the ‘Quiet Luxury’ trend—a polished, timeless aesthetic defined by high-quality, pared-back garments.
SRG’s debut collection features ready-to-wear staples including suiting, silk shirts, and versatile dresses, all in a neutral color palette. Prices range from $250 to $1,850, emphasizing both quality and longevity. Richie Grainge stated that she wanted to “create a brand people return to season after season, with pieces built on quality and created for longevity.”
The collaboration with Revolve Group was described by Richie Grainge as a natural fit, praising the platform’s expertise and community reach. Revolve’s chief brand officer, Raissa Gerona, added that SRG “marks a new era” for the group, celebrating modern femininity through clean lines, classic silhouettes, and refined craftsmanship, while expanding the brand’s in-house offerings.
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