Topshop stepped into the future of fashion this week with an AI-powered, fully shoppable runway experience in Manchester, billed as a world first. The event, hosted through the ‘Front Row AI’ app developed by THG Ingenuity, transformed the traditional catwalk into an interactive commerce Continue Reading
The Council of Fashion Designers of America (CFDA) has announced a two-year partnership with OpenAI aimed at bringing artificial intelligence deeper into the fashion ecosystem. Central to the collaboration is the launch of the Innovation Hub, a designer-focused platform designed to connect AI tool developers with CFDA members to create practical, industry-ready solutions. Continue Reading
Fashion group Tendam and the University of Design, Innovation and Technology (UDIT) have released a pioneering study assessing the consumer carbon footprint of fashion e-commerce, offering new data-driven insights into the environmental impact of online shopping. Titled Consumer Carbon Footprint of Fashion E-Commerce, the research was led by the Tendam Sustainability Lab Continue Reading
British fashion brand Topshop is set to take center stage at the world’s first AI-driven, immersive, shoppable catwalk experience, created by THG Studios, the creative arm of THG Ingenuity. The groundbreaking event will be held on February 26, 2026, at THG Studios in Manchester, in partnership with headline sponsor PayPal and technology partner Google Cloud. […]Continue Reading
OpenAI has unveiled a major update to ChatGPT, introducing a new conversational shopping feature aimed at streamlining online purchases. Rolled out globally on April 28 for Free, Plus, Pro, and logged-out users, the update enables users to search for fashion, beauty, home goods, and electronics and receive AI-generated recommendations, pricing comparisons, reviews, and Continue Reading
A new AI fashion search engine, OneOff, is tapping into Gen Z’s obsession with celebrity and creator style by transforming the way people discover and shop for fashion. Co-founded by Emir Talu and Bobby Maylack, OneOff allows users to search based on their favorite influencer or celebrity’s style—such as Hailey Bieber or Bella Hadid—and browse […]Continue Reading















