AI-Powered Fashion Platform OneOff Launches to Revolutionize Celebrity-Inspired Shopping
A new AI fashion search engine, OneOff, is tapping into Gen Z’s obsession with celebrity and creator style by transforming the way people discover and shop for fashion. Co-founded by Emir Talu and Bobby Maylack, OneOff allows users to search based on their favorite influencer or celebrity’s style—such as Hailey Bieber or Bella Hadid—and browse AI-curated fashion recommendations, from exact pieces to inspired looks. The majority of offerings are luxury, with some affordable basics, and items are pulled from retail giants like Ssense, Net-a-Porter, and Revolve.
At the heart of OneOff’s strategy is creator monetization. Verified influencers can earn passive income from affiliate sales without managing traditional storefronts, making the platform especially attractive to high-profile talents. Instead of manually sharing links, creators can approve AI-curated product results or even let OneOff’s team handle it. The AI behind the platform draws from large language models like ChatGPT, but all product suggestions undergo a human approval layer to ensure style accuracy.
Currently in beta with about 100 searchable creators, OneOff’s long-term vision is to evolve into a personalized AI stylist that learns user preferences and makes tailored weekly fashion recommendations. Future updates include more granular search filters and expanded creator listings. With plans to raise further funding in June, the platform is positioning itself not just as a shopping tool, but as a next-gen discovery engine rooted in the enduring power of celebrity style.
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