Puma has signed a new global fragrance licensing agreement with Interparfums for the creation, development, production and distribution of fragrances under the German sportswear brand. The agreement will run through December 31, 2037, with the launch of Puma’s new signature lifestyle fragrance Continue Reading
British fashion brand Superdry has acquired the exclusive distribution rights for American heritage workwear label Stan Ray across the UK and Europe, with plans to launch the brand from the spring/summer 2027 season. The agreement covers menswear, womenswear and kidswear, marking another step in Superdry’s strategy to expand its portfolio of complementary fashion brands. Continue Reading
Italian apparel group Facib has secured a 10-year licence for the European production and distribution of iconic American brand Avirex, marking a significant addition to its portfolio. Founded in 1932 and officially trademarked in 1975, Avirex is renowned for its aviation-inspired heritage and gained global recognition through its association with the film Top Gun and […]Continue Reading












