Puma has signed a new global fragrance licensing agreement with Interparfums for the creation, development, production and distribution of fragrances under the German sportswear brand. The agreement will run through December 31, 2037, with the launch of Puma’s new signature lifestyle fragrance Continue Reading
American fashion and lifestyle brand Tommy Hilfiger has strengthened its partnership with the Cadillac Formula 1 Team by launching a new fanwear collection ahead of the British Grand Prix at Silverstone on July 5. As the team’s official apparel partner, the brand has introduced a heritage-inspired, gender-inclusive range featuring a varsity jacket, T-shirt and polo Continue Reading











