Tommy Hilfiger Unveils Cadillac F1 Fanwear Collection Ahead of British Grand Prix
American fashion and lifestyle brand Tommy Hilfiger has strengthened its partnership with the Cadillac Formula 1 Team by launching a new fanwear collection ahead of the British Grand Prix at Silverstone on July 5. As the team’s official apparel partner, the brand has introduced a heritage-inspired, gender-inclusive range featuring a varsity jacket, T-shirt and polo shirt. Designed in crisp white with bold red, white and blue stripe detailing, the collection also incorporates motorsport-inspired sponsor graphics to celebrate the team’s debut Formula 1 season.
The launch coincides with Cadillac Formula 1 Team’s first year on the F1 grid, marking a significant milestone for American motorsport. Team drivers Checo Pérez and Valtteri Bottas will showcase the new collection during their race-weekend arrivals at Silverstone. The release reflects Tommy Hilfiger’s continued association with Formula 1 and its focus on blending sport-inspired fashion with contemporary fan apparel.
To celebrate the launch, Valtteri Bottas will make a special appearance at Tommy Hilfiger’s Regent Street store in London on July 1, where he will take part in an interview hosted by radio and television presenter Vick Hope. The collection is available through Tommy.com, CadillacF1Team.com and selected wholesale partners, complementing the brands’ existing co-branded replica team merchandise, including driver caps, T-shirts and polo shirts.
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