October 15, 2026
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Adidas Teams Up With Nigeria’s Waf. for First African Superstar ADV Collaboration

Adidas has unveiled its first-ever collaboration with a Nigerian brand and African skate community, partnering with Lagos-based Waf. (Wafflesncream) to launch a special edition of the Superstar ADV sneaker. The collaboration marks a significant milestone for both brands, with pre-sales beginning today ahead of the global release on October 12, 2026. Inspired by the vibrant Continue Reading
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Nike Tightens Online Sales Strategy in China to Win Back Shoppers

Nike is overhauling its online sales strategy in China by directing customers to its official digital channels in an effort to rebuild consumer trust and strengthen its premium brand image amid rising competition from domestic sportswear companies. Starting in January, major retail partners will stop selling Nike products online and instead focus on in-store sales, […]Continue Reading
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Dr. Sureshkumar Madhusudhanan Highlights India–Moldova Business and Investment Opportunities During Hon’ble President of India’s State Visit

Dr. Sureshkumar Madhusudhanan, had the distinct honour of addressing the Moldova–India Business Forum in Chișinău, held in connection with the State Visit of the Hon’ble President of India, Smt. Droupadi Murmu, to Moldova and Romania. Dr. Sureshkumar was part of the high-level Business Delegation accompanying the Hon’ble President during the visit, providing an important Continue Reading
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Mountain Dew, Wolverine Launch Limited-Edition Boots for US 250th Anniversary

  Mountain Dew and bootmaker Wolverine have teamed up to unveil a strictly limited-edition Americana-inspired western boot celebrating the 250th anniversary of U.S. independence. Only 50 pairs have been produced—one representing each U.S. state—and they will not be sold. Instead, U.S. residents can enter a promotional giveaway running from July 25 to August 1. Based Continue Reading
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EU Slaps AliExpress With €550 Million Fine Over Illegal Products

The European Commission has imposed a record €550 million fine on Chinese e-commerce platform AliExpress for failing to prevent the sale of illegal products, including counterfeit clothing, unsafe toys, and hazardous cosmetics. The penalty, issued under the EU’s Digital Services Act (DSA), follows findings that the company did not adequately remove illegal listings Continue Reading