StockX Report Highlights Sneaker Revivals and Football-Driven Growth in 2026
StockX’s latest annual report, Big Facts: Brands Making Moves, reveals a diverse resale market during the first half of 2026, with sneaker revivals, football and demand for both new and pre-owned products shaping consumer trends. Sales data from January through June showed Saucony overtaking Asics as the fastest-growing sneaker brand, recording a 239% increase in sales, while Vans followed closely with 238% growth.
Revival trends also lifted Jordan and Supreme, with Jordan’s sales rising 6% and average resale prices increasing 5%. Supreme’s apparel sales climbed 19%, while Bravest Studios emerged as the fastest-growing brand in the Shoes category, posting an impressive 1,120% increase in trades. Jordan, Burberry and Nike also recorded strong growth in the category.
Football emerged as one of the biggest cultural forces influencing fashion demand, helping Adidas secure second place among apparel brands with sales up 687%. Palace trades rose 47%, while Godspeed topped the apparel ranking with a remarkable 1,603% increase in trades. StockX also highlighted strong early demand for luxury and collectible products following the launch of StockX Listings, signalling growing consumer interest in both archive pieces and new releases.
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