French luxury fashion house Louis Vuitton has unveiled updated formal and travel attire for Real Madrid’s men’s and women’s football teams and men’s basketball team for the 2026/2027 season, marking the second year of its partnership with the Spanish club. Under the agreement announced in June Continue Reading
StockX’s latest annual report, Big Facts: Brands Making Moves, reveals a diverse resale market during the first half of 2026, with sneaker revivals, football and demand for both new and pre-owned products shaping consumer trends. Sales data from January through June showed Saucony overtaking Asics as the fastest-growing sneaker brand, recording a 239% increase in […]Continue Reading
Adidas has apologised for the overwhelming presence of pink football boots at the World Cup, with chief executive Bjorn Gulden describing the trend as an unintended coincidence. Speaking during the company’s quarterly results press conference, Gulden said the brand had not anticipated that so many players across different teams and manufacturers would end up wearing Continue Reading
Nike Atelier, the premium fashion division of Nike, has unveiled an exclusive apparel and footwear collection for French football sensation Désiré Doué ahead of the 2026 FIFA World Cup. The 21-year-old Paris Saint-Germain forward becomes only the third athlete to receive a dedicated Nike Atelier wardrobe, following tennis stars Maria Sharapova and Jannik Sinner. Unlike Continue Reading













