Unilever Sells Kate Somerville Skincare Brand to Rare Beauty Brands
Unilever has announced the sale of its Kate Somerville skincare brand to Rare Beauty Brands, continuing the company’s ongoing strategy of reshaping its Prestige beauty portfolio. The move marks a significant shift for the brand, which includes skincare and body care products as well as a clinic on Melrose Place in Los Angeles.
The transaction, led by Rare Beauty Brands CEO Chris Hobson, comes after an 18-month turnaround effort by Unilever Prestige aimed at stabilizing the brand’s performance and repositioning it in the competitive premium skincare market. PricewaterhouseCoopers Corporate Finance LLC acted as Unilever’s exclusive financial advisor for the deal, which is expected to close in the fourth quarter of 2025, subject to regulatory approvals.
Unilever explained that the divestment aligns with its broader strategy to focus resources on its priority brands, while offering Kate Somerville the chance to expand under ownership more closely suited to its premium positioning. The sale underscores the company’s intent to streamline its portfolio while supporting the growth of individual brands in the beauty sector.
Pic Courtesy: google/images are subject to copyright
