Olivier Theyskens Launches New Fashion House Boloria with Weareone.world
Belgian designer Olivier Theyskens has unveiled his latest venture with the launch of Boloria, a new fashion house created in partnership with Weareone.world, the company best known for organising the globally acclaimed Tomorrowland festival. Based in Antwerp, this marks the group’s first foray into the fashion industry, signalling a bold crossover between music, culture and couture.
The move comes shortly after Weareone.world inaugurated the Lab of Tomorrow in June 2025, a 3,000-square-metre innovation hub in Boom, Flanders. Designed to support start-ups, researchers and creatives in entertainment technology, the hub reflects the company’s growing ambition to expand into new creative fields. Boloria’s launch is presented as a natural extension of this mission, combining Theyskens’ expertise with the company’s visionary approach.
Theyskens, celebrated for his romantic gothic aesthetic and technical mastery, brings decades of experience, including stints as artistic director at Rochas and Azzaro. The debut Boloria collection, slated for 2026, is described as a “statement of intent,” accompanied by a visual identity conceived by photographer Willy Vanderperre, whose work has defined campaigns for Dior, Prada and Calvin Klein.
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