Angel Reese Becomes Global Ambassador for Juicy Couture, Launches ‘Angel Couture’ Collection
Juicy Couture, the iconic LA-based fashion and lifestyle brand under Authentic Brands Group, has named two-time WNBA All-Star Angel Reese as its new global ambassador and creative collaborator. Reese, who has established partnerships with brands like Reebok, Reese’s, and Beats, will now be the face of Juicy Couture’s Viva La Juicy fragrance and co-design her own signature apparel line. The partnership marks a “full-circle moment” for Reese, who grew up admiring the brand’s bold, trend-setting style.
The new collection, titled ‘Angel Couture,’ sees Reese putting her own spin on Juicy Couture’s signature velour and graphic styles. The limited edition line features velour sets, graphic baby tees, and statement separates that merge sport, fashion, and pop culture. Reese said the collaboration reflects her vision of confidence and fun: “Now with Angel Couture, I wanted to bring that same energy forward with pieces that are fearless, fun, and make you feel unstoppable.”
Juicy Couture, known as a casual luxury brand, offers apparel for women, girls, and babies, alongside handbags, shoes, intimates, swimwear, accessories, and jewellery. Available in approximately 94 countries and through 14 freestanding stores and department outlets, the brand’s fragrance line ranks among the world’s top prestige fragrances, sold at 25,000 points of sale globally. The limited edition ‘Angel Couture’ collection can now be purchased on Juicy Couture’s official website.
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