Pacsun Launches ‘PS Vintage Powered by Springy’ to Tap Gen Z’s Thrift Fashion Boom
Pacsun has announced its entry into the vintage fashion market through a new partnership with secondhand platform Springy. The collaboration introduces a curated resale store called ‘PS Vintage Powered by Springy’, developed in response to the surging demand for pre-loved apparel among Gen Z consumers. The collection features thousands of limited-restock pieces, including graphic tees, hoodies, denim and jackets, each categorized using Springy’s signature system.
The vintage platform is now available on Pacsun’s website and is set to roll out across 15 physical stores in the US by January 2026. Richard Cox, Pacsun’s chief merchandising officer, emphasized that vintage shopping has become essential to the brand’s community. “With this launch, we wanted to make that experience authentic and accessible,” he said, highlighting the blend of trend-driven style and sustainability that resonates with today’s youth.
Pacsun’s move toward vintage retail was shaped in part by insights from its Youth Advisory Council, ensuring Gen Z voices played a role in the platform’s development. The initiative underscores the retailer’s strategy to stay aligned with the evolving preferences of young shoppers, who increasingly prioritize unique, sustainable and resale-driven fashion choices.
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