Revlon Faces Lawsuit Over Alleged Misleading ‘Biodegradable’ Wipes Claims

Revlon has been hit with a proposed class-action lawsuit in the U.S. District Court for the Central District of California, filed on July 30 by plaintiff Robin Victoria Savage. The complaint alleges that the company’s makeup wipes, marketed as biodegradable, fail to decompose under customary disposal conditions such as landfills or incineration, contrary to their eco-friendly labeling. The suit cites the Federal Trade Commission’s Green Guides, which deem unqualified biodegradable claims deceptive if products do not fully break down within one year.

Savage contends that Revlon’s packaging, featuring sustainability-oriented imagery, misled consumers into believing the wipes were environmentally friendly. She argues that she would not have purchased the product—or would have paid less—had she been aware of the true environmental impact. The proposed class would represent California consumers who bought the wipes within the statute of limitations period.

The lawsuit seeks damages, legal fees, costs, and a jury trial, bringing claims under California’s consumer protection statutes, breach of warranty, and unjust enrichment. Treehouse Law LLP is representing the plaintiff. The case underscores increasing scrutiny of green marketing practices in the beauty sector, where companies risk legal and reputational fallout if they cannot substantiate environmental claims.

Pic Courtesy: google/ images are subject to copyright