Marking its 80th anniversary, the Justin Alexander Group has introduced a new premium occasionwear label, Fable by Justin Alexander, dedicated to redefining flower girl fashion through a couture lens. The brand aims to elevate the children’s category by incorporating bridal-level craftsmanship Continue Reading
A new fashion label, Wylie Welling, founded by Gretchen Valade, is set to make its global debut on April 7, bringing a fresh, sustainable perspective to American workwear. The brand, rooted in the legacy of Carhartt, reinterprets archival garments into unisex designs that emphasize circularity, craftsmanship, and longevity. Valade, the great-great-granddaughter of Hamilton Continue Reading
Bollywood celebrity Malaika Arora has partnered with Myntra Jabong India Private Limited and Exceed Entertainment to launch a new premium lifestyle and accessories brand titled Maejoy. The label debuts with a curated collection of more than 250 styles, featuring a wide range of fashion accessories designed to combine luxury aesthetics with everyday accessibility. Described Continue Reading
California-based activewear brand Vuori has expanded beyond its core performance apparel with the launch of its first women’s denim collection, marking a new category for the label. Rooted in the brand’s signature coastal California aesthetic, the debut denim capsule introduces two key pieces: the Vintage Wideleg Jean and the Vintage Oversized Denim Jacket. Both styles Continue Reading













