Malaika Arora Launches Accessories Brand ‘Maejoy’ with Myntra and Exceed Entertainment
Bollywood celebrity Malaika Arora has partnered with Myntra Jabong India Private Limited and Exceed Entertainment to launch a new premium lifestyle and accessories brand titled Maejoy. The label debuts with a curated collection of more than 250 styles, featuring a wide range of fashion accessories designed to combine luxury aesthetics with everyday accessibility.
Described as a “labour of love” by Arora, Maejoy aims to celebrate individuality and self-expression while making global fashion trends more accessible. The brand’s maiden collection includes bucket bags, tote bags, crossbody bags, shoulder bags, backpacks, and clutch bags crafted from materials such as synthetic leather, raffia, and satin. In addition to handbags, Maejoy also offers jewellery featuring lab-grown diamonds set in 925 sterling silver bases with silver, gold, and rose-gold tones, certified by IGI and GCI.
According to Myntra Jabong India Private Limited’s House of Brands head and CXO Suman Saha, the brand merges Malaika Arora’s distinctive fashion sensibility with an accessible yet elevated accessories proposition for modern consumers. Exceed Entertainment CEO Afsar Zaidi noted that the collaboration brings together Arora’s creative influence and Myntra’s brand-building expertise. Designed to complement traditional, fusion, and western outfits, Maejoy’s accessories are now available through Myntra’s multi-brand e-commerce platform and mobile app.
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