New Balance Named Official Partner of New England Patriots in Long-Term Deal
New Balance has been announced as the official and exclusive athletic footwear and apparel partner of the New England Patriots, alongside its home venue, Gillette Stadium. The long-term agreement underscores a shared commitment to performance, innovation, and community engagement, with the collaboration set to extend across team operations, facilities, and grassroots initiatives.
The partnership will be rolled out with the launch of the New Balance Athletics Center, a state-of-the-art training facility in Foxborough scheduled to open this spring. Spanning 160,000 square feet and located adjacent to Gillette Stadium, the centre will serve as a comprehensive performance hub for the Patriots, integrating advanced training, conditioning, and recovery infrastructure to support player development.
In addition, New Balance will serve as the presenting sponsor of Patriots Training Camp and a cornerstone partner of the Patriots Foundation, reinforcing its focus on community impact. The brand will also support youth football programmes aimed at expanding access and participation. Chris Davis, Brand President and Chief Marketing Officer of New Balance, highlighted the shared values between the two organisations, emphasizing a joint vision to inspire and empower the next generation of athletes through innovation, culture, and community-driven initiatives.
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