Vuori Launches First Women’s Denim Collection

California-based activewear brand Vuori has expanded beyond its core performance apparel with the launch of its first women’s denim collection, marking a new category for the label. Rooted in the brand’s signature coastal California aesthetic, the debut denim capsule introduces two key pieces: the Vintage Wideleg Jean and the Vintage Oversized Denim Jacket. Both styles are available in Bone and Light Indigo washes, blending relaxed design with a modern lifestyle approach.

At the center of the collection is a custom premium denim fabric blended with Tencel lyocell, created to deliver a softer and lighter feel while maintaining the structure and visual appeal of traditional vintage denim. The material also features a subtle stretch component aimed at enhancing comfort and wearability, aligning with Vuori’s reputation for performance-driven design.

Each piece in the collection undergoes specialized washing and hand-finishing processes to achieve a lived-in look from the very first wear. The designs also incorporate distinctive brand elements, including a “V” bartack detail, a square leather patch, and a hidden story label integrated into the garments, adding unique identity to the brand’s newest apparel category.

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