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EEOC Drops Subpoena Lawsuit Against Nike

Ut World August 17, 2026 0

The U.S. Equal Employment Opportunity Commission (EEOC) has dropped its lawsuit seeking to enforce a subpoena against Nike after the sportswear company handed over a large volume of information requested as part of an investigation into its treatment of white employees and job applicants. U.S. Continue Reading

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Adidas Apologises for Wave of Pink Boots at World Cup

Ut World July 30, 2026 0

Adidas has apologised for the overwhelming presence of pink football boots at the World Cup, with chief executive Bjorn Gulden describing the trend as an unintended coincidence. Speaking during the company’s quarterly results press conference, Gulden said the brand had not anticipated that so many players across different teams and manufacturers would end up wearing Continue Reading

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Nike Tightens Online Sales Strategy in China to Win Back Shoppers

Ut World July 22, 2026 0

Nike is overhauling its online sales strategy in China by directing customers to its official digital channels in an effort to rebuild consumer trust and strengthen its premium brand image amid rising competition from domestic sportswear companies. Starting in January, major retail partners will stop selling Nike products online and instead focus on in-store sales, […]Continue Reading

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Nike Unveils Keely Hodgkinson’s First Signature Athlete Collection

Ut World July 16, 2026 0

Nike has launched the first signature athlete collection for British middle-distance star Keely Hodgkinson, celebrating the Olympic champion with a range of performance apparel and footwear inspired by her achievements and personal style. The collection, designed in collaboration with Hodgkinson, features a sleek black color palette accented with metallic gold to symbolize Continue Reading

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Adidas Tops Fashion Sector in Global Sustainability Ranking

Ut World June 19, 2026 0

Adidas has emerged as the highest-ranked fashion and sportswear brand in the inaugural Sustainability Consumer-led Brand Ranking released by Kantar in June 2026, securing third place overall among more than 2,160 brands assessed worldwide. The German sportswear giant was joined in the global top 20 by The North Face, Veja, Nike and Dove, while eco-friendly […]Continue Reading

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Jacquemus, Nike and FFF Unveil Fashion Capsule for France’s 2026 World Cup Campaign

Ut World June 3, 2026 0

French fashion label Jacquemus has partnered with Nike and the French Football Federation (FFF) to launch an exclusive lifestyle fashion capsule collection for the French national football team ahead of the 2026 FIFA World Cup. The collection, which will accompany Les Bleus throughout the tournament, features apparel inspired by the team’s iconic colors and will […]Continue Reading

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Goat Group Launches Sneakers.com to Target Budget-Friendly Sneaker Market

Ut World April 1, 2026 0

Global sneaker platform Goat Group has unveiled its latest venture, Sneakers.com, aimed at reaching a broader and more price-conscious consumer base. The new e-commerce platform offers sneakers at an average price point of just 70 US dollars, positioning itself as an accessible destination for everyday shoppers. The launch reflects the company’s strategy to expand beyond Continue Reading

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Nike Struggles in China as Competition and Economic Pressures Mount

Ut World March 30, 2026 0

Nike’s challenges in China are becoming increasingly evident as operational missteps collide with intensifying domestic competition and a slowing consumer market. Greater China contributes roughly 15% of Nike’s global revenue, making it a critical region for the company. However, economic headwinds, including a prolonged property crisis, have weakened consumer spending, Continue Reading

Fashion Featured Latest News

Nike Re-Entes Lyst Index Top 20 as Functional Fashion Drives Q4 Demand

Ut World February 4, 2026 0

Nike has returned to the top 20 of the Lyst Index in Q4 2025, ranking 19th and marking its first appearance in two years. The re-entry signals renewed consumer interest following a clearer product strategy and well-timed collaborations during the peak holiday season. According to Lyst CEO Emma McFerran, the quarter reflected a wider industry […]Continue Reading

Fashion Featured Latest News

Nike and Adidas Gear Up for High-Stakes Brand Battle at North American World Cup

Ut World January 2, 2026 0

As the FIFA World Cup prepares to kick off across the US, Canada, and Mexico this June, Nike and Adidas are poised for a major showdown — not just on the pitch, but in the global sportswear market. With the tournament taking place in its home territory and new CEO Elliot Hill now firmly in […]Continue Reading