Jacquemus, Nike and FFF Unveil Fashion Capsule for France’s 2026 World Cup Campaign
French fashion label Jacquemus has partnered with Nike and the French Football Federation (FFF) to launch an exclusive lifestyle fashion capsule collection for the French national football team ahead of the 2026 FIFA World Cup. The collection, which will accompany Les Bleus throughout the tournament, features apparel inspired by the team’s iconic colors and will be worn by star players including Kylian Mbappé, Ousmane Dembélé, Désiré Doué and Marcus Thuram. The launch coincides with France’s opening World Cup match against Senegal on June 16, 2026, highlighting the growing influence of footballers as global style icons.
At the heart of the collection is a vintage-inspired navy-blue warm-up jersey featuring subtle red and white vertical stripes, combining the visual identity of the French national team with Jacquemus’ distinctive design language. The jersey displays Nike’s signature swoosh alongside the FFF crest, the French flag, the team’s two World Cup stars, and Jacquemus branding. Complementing the jersey are jackets, shorts and tracksuit bottoms that blend sportswear aesthetics with the designer’s preference for natural and man-made fabrics over traditional performance materials.
The collaboration marks a significant expansion of the successful partnership between Jacquemus and Nike, which began in 2022 and has previously reimagined iconic sneaker models such as the Air Humara, J Force 1, Air Max 1 and Moon Shoe. According to founder Simon Porte-Jacquemus, football is deeply intertwined with French culture and personal identity, making the partnership especially meaningful. The project also supports the Sport dans la Ville association, which promotes youth integration and community development through sport. The collection will be available through Jacquemus channels from June 11, 2026, while selected pieces will launch through Nike’s distribution network during the World Cup.
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