Sportswear brand Montirex has reported strong financial results for 2025, alongside the launch of a new performance apparel collaboration with UFC champion Ilia Topuria. The four-piece Ilia Topuria x Montirex capsule collection features a jacket, T-shirt, pants and shorts designed to combine Continue Reading
Amer Sports, the owner of Arc’teryx, Salomon and Wilson, has raised its third-quarter revenue growth outlook, reflecting continued strong performance across its three business segments. The company now expects year-over-year sales growth of 20% to 22%, up from its previous forecast of 18% to 20%. The company also expects its third-quarter adjusted operating margin to […]Continue Reading
Lululemon Athletica Inc. faces a difficult and prolonged turnaround as the athleticwear maker loses market share to rivals and records worsening sales declines, according to BMO Capital Markets. The firm initiated coverage of Lululemon with an Underperform rating and set a $70 price target, implying roughly a 28% decline from Thursday’s closing price. Analysts led […]Continue Reading
JD Sports Fashion has brought Yeezy footwear back to US physical retail, marking the brand’s first return to brick-and-mortar stores since Adidas ended its partnership with rapper Ye in 2022. The British sportswear retailer began selling selected Yeezy styles on August 13 through its US website and participating stores. The range includes men’s and women’s […]Continue Reading
Canadian activewear giant Lululemon has unveiled its first-ever collection with Major League Baseball (MLB) in collaboration with Fanatics, marking another major step in the brand’s expansion into licensed sports apparel. The launch follows the success of its previous partnerships with the NHL and NFL, bringing premium sports-inspired fashion to baseball fans across Continue Reading
Adidas has unveiled its first-ever collaboration with a Nigerian brand and African skate community, partnering with Lagos-based Waf. (Wafflesncream) to launch a special edition of the Superstar ADV sneaker. The collaboration marks a significant milestone for both brands, with pre-sales beginning today ahead of the global release on October 12, 2026. Inspired by the vibrant Continue Reading
Nike is overhauling its online sales strategy in China by directing customers to its official digital channels in an effort to rebuild consumer trust and strengthen its premium brand image amid rising competition from domestic sportswear companies. Starting in January, major retail partners will stop selling Nike products online and instead focus on in-store sales, […]Continue Reading
Nike has launched the first signature athlete collection for British middle-distance star Keely Hodgkinson, celebrating the Olympic champion with a range of performance apparel and footwear inspired by her achievements and personal style. The collection, designed in collaboration with Hodgkinson, features a sleek black color palette accented with metallic gold to symbolize Continue Reading
Fabletics has expanded its activewear lineup with the launch of its new Active Summer Essentials collection, introducing lightweight, breathable apparel designed for outdoor workouts in hot weather. The collection features integrated UV 50+ protection, offering an added layer of defense against harmful ultraviolet rays while complementing the use of sunscreen during Continue Reading
Adidas has emerged as the highest-ranked fashion and sportswear brand in the inaugural Sustainability Consumer-led Brand Ranking released by Kantar in June 2026, securing third place overall among more than 2,160 brands assessed worldwide. The German sportswear giant was joined in the global top 20 by The North Face, Veja, Nike and Dove, while eco-friendly […]Continue Reading



















