August 8, 2026
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Adidas Teams Up With Nigeria’s Waf. for First African Superstar ADV Collaboration

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Adidas has unveiled its first-ever collaboration with a Nigerian brand and African skate community, partnering with Lagos-based Waf. (Wafflesncream) to launch a special edition of the Superstar ADV sneaker. The collaboration marks a significant milestone for both brands, with pre-sales beginning today ahead of the global release on October 12, 2026. Inspired by the vibrant Continue Reading
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Nike Tightens Online Sales Strategy in China to Win Back Shoppers

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Nike is overhauling its online sales strategy in China by directing customers to its official digital channels in an effort to rebuild consumer trust and strengthen its premium brand image amid rising competition from domestic sportswear companies. Starting in January, major retail partners will stop selling Nike products online and instead focus on in-store sales, […]Continue Reading
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Nike Unveils Keely Hodgkinson’s First Signature Athlete Collection

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Nike has launched the first signature athlete collection for British middle-distance star Keely Hodgkinson, celebrating the Olympic champion with a range of performance apparel and footwear inspired by her achievements and personal style. The collection, designed in collaboration with Hodgkinson, features a sleek black color palette accented with metallic gold to symbolize Continue Reading
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Fabletics Launches UV-Protective Active Summer Essentials Collection

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Fabletics has expanded its activewear lineup with the launch of its new Active Summer Essentials collection, introducing lightweight, breathable apparel designed for outdoor workouts in hot weather. The collection features integrated UV 50+ protection, offering an added layer of defense against harmful ultraviolet rays while complementing the use of sunscreen during Continue Reading
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Gymshark and Bratz Launch Bold Fitness Collection Celebrating Female Individuality

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British gymwear brand Gymshark has partnered with the iconic Bratz franchise to launch a limited-edition capsule collection designed to celebrate confidence, individuality, and self-expression among women in fitness. The four-piece Gymshark x Bratz collection features a sports bra, crop top, shorts, and leggings in vibrant blue, pink, and orange colorways, reflecting the Continue Reading
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Jacquemus, Nike and FFF Unveil Fashion Capsule for France’s 2026 World Cup Campaign

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French fashion label Jacquemus has partnered with Nike and the French Football Federation (FFF) to launch an exclusive lifestyle fashion capsule collection for the French national football team ahead of the 2026 FIFA World Cup. The collection, which will accompany Les Bleus throughout the tournament, features apparel inspired by the team’s iconic colors and will […]Continue Reading
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Burberry Expands Into Activewear With Heritage-Inspired Collection

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Burberry has unveiled its first modern activewear-focused lifestyle collection, marking a significant expansion in the luxury brand’s ongoing turnaround strategy. The new line, titled “Burberry Activewear,” builds on the company’s renewed focus on core categories such as outerwear and scarves, while tapping into the booming global demand for athleisure and performance Continue Reading
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Nike Struggles in China as Competition and Economic Pressures Mount

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Nike’s challenges in China are becoming increasingly evident as operational missteps collide with intensifying domestic competition and a slowing consumer market. Greater China contributes roughly 15% of Nike’s global revenue, making it a critical region for the company. However, economic headwinds, including a prolonged property crisis, have weakened consumer spending, Continue Reading

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