Nike’s challenges in China are becoming increasingly evident as operational missteps collide with intensifying domestic competition and a slowing consumer market. Greater China contributes roughly 15% of Nike’s global revenue, making it a critical region for the company. However, economic Continue Reading
Sustainable sportswear brand Reflo has launched a £2.5 million crowdfunding campaign, inviting the public to become business partners alongside its part-owner and England men’s football captain Harry Kane. The campaign is being hosted on the Crowdcube platform and is expected to be among the leading fundraising initiatives promoted to the platform’s subscriber base this Continue Reading
German sportswear giant Puma reported a difficult end to 2025, posting revenue of €7.3 billion—down more than 13% year on year—while operating profit swung sharply to a €357 million loss from a €549 million profit in 2024. Over two years, the company has shed €1.3 billion in revenue, reflecting currency pressures, weak consumer demand, and […]Continue Reading
Sportswear giant Reebok has joined forces with Paramount Consumer Products to launch a special sneaker collection celebrating the 30th anniversary of the iconic teen comedy film Clueless. The ‘Reebok x Clueless’ collaboration pays homage to the movie’s unforgettable style moments, with designs inspired by the characters’ signature fashion statements. The capsule reimagines Continue Reading













