British gymwear brand Gymshark has partnered with the iconic Bratz franchise to launch a limited-edition capsule collection designed to celebrate confidence, individuality, and self-expression among women in fitness. The four-piece Gymshark x Bratz collection features a sports bra, crop top, Continue Reading
French fashion label Jacquemus has partnered with Nike and the French Football Federation (FFF) to launch an exclusive lifestyle fashion capsule collection for the French national football team ahead of the 2026 FIFA World Cup. The collection, which will accompany Les Bleus throughout the tournament, features apparel inspired by the team’s iconic colors and will […]Continue Reading
Burberry has unveiled its first modern activewear-focused lifestyle collection, marking a significant expansion in the luxury brand’s ongoing turnaround strategy. The new line, titled “Burberry Activewear,” builds on the company’s renewed focus on core categories such as outerwear and scarves, while tapping into the booming global demand for athleisure and performance Continue Reading
Nike’s challenges in China are becoming increasingly evident as operational missteps collide with intensifying domestic competition and a slowing consumer market. Greater China contributes roughly 15% of Nike’s global revenue, making it a critical region for the company. However, economic headwinds, including a prolonged property crisis, have weakened consumer spending, Continue Reading
Sustainable sportswear brand Reflo has launched a £2.5 million crowdfunding campaign, inviting the public to become business partners alongside its part-owner and England men’s football captain Harry Kane. The campaign is being hosted on the Crowdcube platform and is expected to be among the leading fundraising initiatives promoted to the platform’s subscriber base this Continue Reading
German sportswear giant Puma reported a difficult end to 2025, posting revenue of €7.3 billion—down more than 13% year on year—while operating profit swung sharply to a €357 million loss from a €549 million profit in 2024. Over two years, the company has shed €1.3 billion in revenue, reflecting currency pressures, weak consumer demand, and […]Continue Reading
Sportswear giant Reebok has joined forces with Paramount Consumer Products to launch a special sneaker collection celebrating the 30th anniversary of the iconic teen comedy film Clueless. The ‘Reebok x Clueless’ collaboration pays homage to the movie’s unforgettable style moments, with designs inspired by the characters’ signature fashion statements. The capsule reimagines Continue Reading
















