Reflo Launches £2.5 Million Crowdfunding Campaign with Backing from Harry Kane
Sustainable sportswear brand Reflo has launched a £2.5 million crowdfunding campaign, inviting the public to become business partners alongside its part-owner and England men’s football captain Harry Kane. The campaign is being hosted on the Crowdcube platform and is expected to be among the leading fundraising initiatives promoted to the platform’s subscriber base this quarter. Founded in 2021 by childhood friends Rory MacFadyen and Peter Philippou, Reflo aims to position itself as a credible challenger to established sportswear giants by combining performance-focused apparel with a strong sustainability mission.
The company operates through three core revenue pillars. Its flagship Reflo brand focuses on direct-to-consumer sportswear across golf, training, running and padel. Meanwhile, TeamLabs provides sustainable kit solutions for elite teams and major sporting events, and SupplyLabs manages corporate and B2B apparel partnerships with global brands. Since its launch, Reflo has generated millions in revenue, including £5 million in 2025 alone, while maintaining a gross margin of around 60%, making it one of the fastest-growing challenger brands in the sportswear sector.
Reflo chose to open its latest funding round to the public instead of relying solely on traditional venture capital, allowing its community to participate in the brand’s mission to transform an industry responsible for up to 10% of global carbon emissions. Harry Kane joined the company in 2024 as a lead ambassador and investor, expressing confidence in its long-term vision and commitment to genuine sustainable innovation. The brand has already partnered with major sporting organizations including the Atlassian Williams F1 Team, several Formula E teams, the FIA World Rally Championship, The Open, the DP World Tour, and football clubs such as Luton Town and Forest Green Rovers. Reflo also reports significant sustainability milestones, including recycling the equivalent of five million plastic bottles and planting more than 200,000 trees.
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