Prada Group Reports €5.7 Billion Revenue in 2025, Strengthens Portfolio with Versace Acquisition
The Prada Group delivered strong financial performance in 2025 despite a challenging global luxury market, reporting net revenue of €5.718 billion. The Milan-based fashion giant recorded a 9% year-on-year increase at constant exchange rates and 8% organic growth, marking its 20th consecutive quarter of expansion. The group—home to brands including Prada, Miu Miu, Church’s, Car Shoe, Versace, Marchesi 1824, and Luna Rossa—operates in more than 70 countries through 843 company-owned stores and multiple digital and retail channels. Retail sales reached €5.102 billion, rising 9.3% year-on-year, while net income grew 2% to €852 million. The company also plans to propose a dividend of €0.166 per share at its Shareholders’ Meeting scheduled for April 30.
Growth was largely driven by strong demand for the Miu Miu label, which posted a remarkable 35% year-on-year increase at constant exchange rates, while the Prada brand recorded a slight 1% decline, though it returned to growth in the fourth quarter. Regionally, the Americas led performance with an 18% increase, followed by Asia-Pacific at 11%, the Middle East at 15%, Europe at 5%, and Japan at 3%. The group continued its strategic investments, allocating €535 million during the year while maintaining a solid balance sheet with net financial debt of €466 million. New retail initiatives included hospitality formats in Shanghai and Singapore, a flagship men’s store on Fifth Avenue in New York, and renovations in Hong Kong.
A major highlight of the year was Prada Group’s acquisition of Versace on December 2, 2025, marking a significant expansion of its luxury portfolio. Following the deal, Emmanuel Gintzburger was confirmed as CEO of Versace, while Lorenzo Bertelli was appointed executive chairman and Pieter Mulier chief creative officer. Prada expects the integration and creative transition to temporarily impact profitability, with Versace projected to post another operating loss in 2026. However, the group plans to gradually reposition the brand, optimise its sales network, and strengthen digital integration, aiming to boost brand desirability and restore margin growth from 2027 onward.
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