April 12, 2026
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Puma Restructures Brand Marketing Division, Appoints Maria Valdes as Chief Brand Officer

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German sportswear giant Puma SE has announced a major reorganisation of its brand marketing division, naming Maria Valdes as the new Chief Brand Officer at board level. Valdes, 41, who joined the board of directors in 2023 and previously served as Chief Product Officer, will now oversee brand marketing, product, creative direction, innovation, and go-to-market […]Continue Reading
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Puma Launches Global ‘5AM High Drops’ to Reward Early-Morning Runners

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Puma has unveiled a bold new global activation called ‘5AM High Drops’, aimed at celebrating the dedication of early-morning runners. Timed to coincide with the arrival of spring and peak marathon training season, the campaign offers runners in major cities—including London, Boston, Tokyo, New York, and Mexico City—a chance to grab the brand’s latest performance […]Continue Reading
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Indian Railway Official Criticizes Puma Ad Featuring Milind Soman Jogging on Railway Tracks

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An advertisement by Puma, featuring fitness model Milind Soman jogging through various terrains including a railway track, has come under scrutiny by Ananth Rupanagudi, an officer from the Indian Railway Accounts Service (IRAS). In the video, Soman is seen traversing a road through a forest before crossing a railway track, which has prompted Rupanagudi to […]Continue Reading

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