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Adidas Apologises for Wave of Pink Boots at World Cup

Ut World July 30, 2026 0

Adidas has apologised for the overwhelming presence of pink football boots at the World Cup, with chief executive Bjorn Gulden describing the trend as an unintended coincidence. Speaking during the company’s quarterly results press conference, Gulden said the brand had not anticipated Continue Reading

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A$AP Rocky and Puma Unveil Futuristic 3D-Printed Mostro Mule

Ut World May 19, 2026 0

German sportswear company Puma has partnered with musician and designer A$AP Rocky to launch the Puma Mostro 3.D Mule, a bold new footwear design created using advanced 3D-printing technology. The futuristic mule silhouette first made its debut in February during the AWGE fashion show in New York, showcasing a radical reinterpretation of Puma’s iconic Mostro […]Continue Reading

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Goat Group Launches Sneakers.com to Target Budget-Friendly Sneaker Market

Ut World April 1, 2026 0

Global sneaker platform Goat Group has unveiled its latest venture, Sneakers.com, aimed at reaching a broader and more price-conscious consumer base. The new e-commerce platform offers sneakers at an average price point of just 70 US dollars, positioning itself as an accessible destination for everyday shoppers. The launch reflects the company’s strategy to expand beyond Continue Reading

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Puma’s 2025 Results Plunge as Restructuring Plan Targets 2027 Recovery

Ut World February 28, 2026 0

German sportswear giant Puma reported a difficult end to 2025, posting revenue of €7.3 billion—down more than 13% year on year—while operating profit swung sharply to a €357 million loss from a €549 million profit in 2024. Over two years, the company has shed €1.3 billion in revenue, reflecting currency pressures, weak consumer demand, and […]Continue Reading

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Puma Restructures Brand Marketing Division, Appoints Maria Valdes as Chief Brand Officer

Ut World October 27, 2025 0

German sportswear giant Puma SE has announced a major reorganisation of its brand marketing division, naming Maria Valdes as the new Chief Brand Officer at board level. Valdes, 41, who joined the board of directors in 2023 and previously served as Chief Product Officer, will now oversee brand marketing, product, creative direction, innovation, and go-to-market […]Continue Reading

Fashion Featured Latest News

Puma Launches Global ‘5AM High Drops’ to Reward Early-Morning Runners

Ut World April 16, 2025 0

Puma has unveiled a bold new global activation called ‘5AM High Drops’, aimed at celebrating the dedication of early-morning runners. Timed to coincide with the arrival of spring and peak marathon training season, the campaign offers runners in major cities—including London, Boston, Tokyo, New York, and Mexico City—a chance to grab the brand’s latest performance […]Continue Reading

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Indian Railway Official Criticizes Puma Ad Featuring Milind Soman Jogging on Railway Tracks

Ut World May 6, 2024 0

An advertisement by Puma, featuring fitness model Milind Soman jogging through various terrains including a railway track, has come under scrutiny by Ananth Rupanagudi, an officer from the Indian Railway Accounts Service (IRAS). In the video, Soman is seen traversing a road through a forest before crossing a railway track, which has prompted Rupanagudi to […]Continue Reading