Wrangler, LoveShackFancy Launch Limited-Edition Women’s Denim Collection
Wrangler, a brand under Kontoor Brands, has partnered with fashion label LoveShackFancy to introduce a 19-piece limited-edition womenswear denim collection, set to launch on August 5. Priced between $79 and $239, the collection blends Wrangler’s iconic Western heritage with LoveShackFancy’s signature romantic aesthetic, featuring embroidered denim jeans, bustier tops, trucker jackets, oversized jackets, shirt dresses, floral-print overalls, graphic tees, and sweatshirts in vintage washes and blush tones.
LoveShackFancy founder and creative director Rebecca Hessel Cohen described the collaboration as a nostalgic celebration of summer state fairs, combining florals, lace, and feminine details with Wrangler’s classic denim craftsmanship. Wrangler’s Vice President of Global Marketing, Holly Wheeler, said the collection reflects the brand’s commitment to expanding its women’s business while appealing to a new generation of consumers, particularly Gen Z.
The collection will make its in-store debut at LoveShackFancy’s new boutique at The Summit in Birmingham, Alabama, opening with a ribbon-cutting ceremony and a country fair-themed celebration featuring custom embroidery, carnival games, and sweet treats. Founded in 2013, LoveShackFancy now operates 31 boutiques across the United States and London and is available through more than 450 retail partners.
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