Fabletics Unveils First Collection With NFL Star Ja’Marr Chase to Boost Menswear Line
American activewear brand Fabletics has launched its first collaborative collection with Cincinnati Bengals wide receiver Ja’Marr Chase, who became the company’s first professional athlete ambassador in September 2025. Known for its subscription-driven model with more than 2 million members, Fabletics is positioning the partnership to strengthen the growth and authenticity of its menswear division, Fabletics Men — a business that has expanded to 300 million USD since its launch in 2020.
The inaugural Fabletics x Ja’Marr Chase collection is being released in two stages, with the first drop launching on January 5 and a second scheduled for early February. Designed around Chase’s lifestyle and performance needs, the range includes bestselling pieces such as ‘The One’ joggers, shorts, and jackets, along with limited-edition hoodies and graphic T-shirts co-created with the NFL star. The designs feature personal motifs including a magnolia tribute to his home state, while the collaboration also introduces new brand elements such as the DNA silhouette and elevated ‘F’ logo. February’s release will debut GridTech, a proprietary fabric engineered to retain warmth without weight while supporting mobility and recovery.
Fabletics co-founder Don Ressler described the partnership as “built for greatness,” highlighting Chase’s influence both on and off the field, while Chase emphasized the collection’s blend of confidence, performance, and standout style. Positioned as more than a standard endorsement, the collaboration reflects a growing trend of athlete-led creative partnerships. The new collection is available online across the US, Canada, the UK, and Europe, as well as in more than 95 Fabletics retail stores.
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