Levi Strauss launches ‘Wear Longer Project’ to teach teens clothing repair skills
Levi Strauss & Co. (LS&Co.) has launched a new clothing repairs initiative aimed at helping high school teens “take fashion into their own hands,” encouraging young people to extend the life of the clothes they already own. Called the Levi’s Wear Longer Project, the programme will offer hands-on learning, free digital resources and community-based workshops that teach practical repair and customisation skills.
The initiative follows LS&Co. research in the US showing that 41% of Gen Z have no basic repair knowledge such as sewing a button or fixing a tear — nearly double the rate of older generations. The company also found that 35% of young people said they would keep their clothes longer if they knew how to repair them. The curriculum targets students in grades 9 to 12, and has been developed with global edtech leader Discovery Education, aligned with national K-12 education standards.
The curriculum will be available year-round through a dedicated free platform and can also be integrated into Discovery Education Experience for classroom instruction. In addition, LS&Co. employees will serve as volunteer ambassadors, bringing training into schools and local communities. The first workshop will be held in San Francisco at the LS&Co. Eureka Lab, with plans to expand globally through community partners, select retail initiatives, and activations during major events including Super Bowl weekend in San Francisco.
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