October 14, 2026
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Wrangler Launches Fall 2026 Footwear Collection Under Genesco License

Wrangler has launched its fall 2026 footwear collection, marking the first release under its licensing agreement with Genesco Inc. The partnership, signed in July 2025, represents an important milestone for Genesco Brands Group as it expands its portfolio of lifestyle footwear brands. The collection combines Wrangler’s Western heritage with Genesco’s footwear design and Continue Reading
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Adidas Teams Up With Nigeria’s Waf. for First African Superstar ADV Collaboration

Adidas has unveiled its first-ever collaboration with a Nigerian brand and African skate community, partnering with Lagos-based Waf. (Wafflesncream) to launch a special edition of the Superstar ADV sneaker. The collaboration marks a significant milestone for both brands, with pre-sales beginning today ahead of the global release on October 12, 2026. Inspired by the vibrant Continue Reading
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Mountain Dew, Wolverine Launch Limited-Edition Boots for US 250th Anniversary

  Mountain Dew and bootmaker Wolverine have teamed up to unveil a strictly limited-edition Americana-inspired western boot celebrating the 250th anniversary of U.S. independence. Only 50 pairs have been produced—one representing each U.S. state—and they will not be sold. Instead, U.S. residents can enter a promotional giveaway running from July 25 to August 1. Based Continue Reading