Wrangler Launches Fall 2026 Footwear Collection Under Genesco License
Wrangler has launched its fall 2026 footwear collection, marking the first release under its licensing agreement with Genesco Inc. The partnership, signed in July 2025, represents an important milestone for Genesco Brands Group as it expands its portfolio of lifestyle footwear brands. The collection combines Wrangler’s Western heritage with Genesco’s footwear design and distribution expertise.
The new range spans men’s, women’s and children’s footwear across Western, work and casual lifestyle categories. Wrangler said the collection is designed to reflect its rugged aesthetic while delivering durability, comfort and timeless styling for everyday wear. The footwear launched online Tuesday and is expected to reach select retailers across the United States later this season, with prices ranging from $100 to $240.
The launch comes as Wrangler owner Kontoor Brands continues to report strong financial performance. In August, Kontoor reported a 19 percent increase in second-quarter revenue to $584 million, with sustained growth from Wrangler contributing to the results. The new footwear partnership with Genesco is expected to further expand Wrangler’s presence in the lifestyle market and provide consumers with a broader range of products carrying the brand’s signature Western identity.
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