Centric Brands Forms Joint Venture With Kygo’s Palm Tree Crew to Expand Global Fashion Ambitions
Global lifestyle brand collective Centric Brands LLC has announced a joint venture with Palm Tree Crew, the entertainment, hospitality, and lifestyle platform founded by Kygo (Kyrre Gørvell-Dahll) and Myles Shear, aimed at scaling Palm Tree Crew’s lifestyle and fashion presence worldwide. The partnership brings together Centric’s global design, manufacturing, retail, and distribution capabilities with Palm Tree Crew’s culture-driven, experience-led identity, accelerating growth across key lifestyle categories.
As part of the agreement, Centric Brands will lead the development and expansion of Palm Tree Crew’s men’s and women’s apparel and accessories. Myles Shear described the deal as a major milestone for the collective, stating that product plays a core role in how the brand expresses culture, and that collaborations remain central to Palm Tree Crew’s DNA. The venture, he said, provides the platform to scale globally while staying rooted in the community that built the brand.
Palm Tree Crew, widely recognized for its Palm Tree Music Festivals, operates as a global lifestyle platform spanning live events, hospitality, premium collaborations, and elevated apparel. The joint venture is expected to widen its reach into broader consumer categories and new markets, building on the momentum of previous apparel collaborations with brands and teams including Madhappy, Siegelman Stable, the Florida Panthers, Malbon, Puma Golf, the Miami Marlins, and Don Julio. Centric CEO Jason Rabin said culturally relevant brands remain central to the company’s growth strategy, noting that Palm Tree Crew’s festival presence and global following make it an ideal partner for long-term apparel and accessories expansion.
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