Doritos and Empirical Unveil Groundbreaking Nacho Cheese Liquor Collaboration
In an unprecedented fusion of flavors, snack giant Doritos has joined forces with Empirical, a boundary-pushing spirits company, to introduce a first-of-its-kind alcoholic beverage: the Nacho Cheese Spirit. This unique drink, boasting 42% alcohol by volume, promises to encapsulate the unmistakable essence of Doritos’ nacho cheese-flavored chips. Crafted using malted barley, Belgian Saison yeast for spicy undertones, and a pioneering vacuum distillation process, the spirit aims to mimic the iconic taste and aroma of the beloved snack.
The limited-edition 750-milliliter bottles of the Nacho Cheese Spirit hit Empirical’s online shelves at $65 apiece, inviting consumers into a multi-sensorial experience that mirrors the distinctive profile of Doritos Nacho Cheese Chips. CEO and Chef/Distiller of Empirical, Lars Williams, expressed enthusiasm about the collaboration’s creative freedom, highlighting the evolution of familiar flavors into an entirely novel drinking encounter. Accompanying the release, Doritos and Empirical proposed three innovative cocktails leveraging the Nacho Cheese Spirit’s unique character.
While the announcement stirred curiosity and intrigue among consumers, reactions on the internet have been diverse. Some hailed the concept as long-awaited and innovative, expressing eagerness to taste this unprecedented offering. Conversely, others found the idea of nacho cheese-flavored liquor unsettling, labeling it “nauseating.” Amid mixed opinions, the collaboration between Doritos and Empirical represents a pioneering step in redefining flavor boundaries, aiming to bridge the snacking and spirits realms with a product that defies conventional categorization.
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