October 15, 2026
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Williams Racing Strikes Landmark Apparel Deal with New Era from 2026

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Atlassian Williams Racing has announced a multi-year partnership with American lifestyle and headwear brand New Era, beginning in the 2026 Formula 1 season. The agreement will see New Era replace Puma as the team’s official apparel partner, producing a full range of apparel, headwear, and accessories for drivers, engineers, pit crew, and fans. The deal […]Continue Reading
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Chanel Overtakes Louis Vuitton to Become World’s Most Valuable Apparel Brand in 2025

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French luxury house Chanel has claimed the top spot in Brand Finance’s 2025 ranking of the world’s most valuable apparel brands, surpassing Louis Vuitton and Nike. Under the creative direction of Matthieu Blazy, Chanel recorded a remarkable 40% surge in brand value, reaching $37.9 billion (€34 billion). This marks a major milestone for the heritage […]Continue Reading
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Loewe and Jacob & Co. Redefine Wearable Tech With €100,000 Luxury Headphones

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The often uneasy merger of fashion and technology has found a striking new expression in a collaboration between German audio company Loewe and jeweller-watchmaker Jacob & Co. The two brands unveiled a pair of luxury headphones in Monaco last week, blending cutting-edge acoustic engineering and active noise cancellation with handcrafted jewellery detailing more typical Continue Reading
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Kiabi Launches Kitchoun to Strengthen Diversification Strategy

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French fashion retailer Kiabi has announced the launch of Kitchoun, a new children’s footwear brand, as part of its ambitious diversification strategy. The label, offering slippers, first-step shoes, and technical socks for babies and toddlers aged zero to three, expands the company’s own-brand ecosystem alongside Kiabi Kids and Kiabi Home, both introduced in 2024. In […]Continue Reading
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Lacoste Swaps Crocodile for Goat in Tribute to Novak Djokovic

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Lacoste has temporarily replaced its iconic crocodile logo with a goat for a capsule collection honoring tennis star Novak Djokovic, often nicknamed the “GOAT” (Greatest of All Time). The limited-edition line, titled From the Crocodile to the Goat, features five pieces including a polo, T-shirt, tracksuit top, cap, and trousers, each bearing the goat emblem. […]Continue Reading
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Adidas Apologizes to Mexican Indigenous Community Over Sandal Design Controversy

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Adidas has issued a public apology to an Indigenous community in Mexico after facing backlash for using their traditional huarache sandals as inspiration for a new product. The footwear, marketed as the “Oaxaca Slip-On,” sparked criticism from local authorities and President Claudia Sheinbaum, who condemned the move as cultural appropriation of Indigenous Continue Reading
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Bonhams to Auction 317 Iconic Louis Vuitton Pieces in “Monogram in the Spotlight”

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Paris-based auction house Bonhams Cornette de Saint Cyr is set to launch its next online auction, “Monogram in the Spotlight,” showcasing a remarkable collection of Louis Vuitton designs from celebrated creative directors Marc Jacobs, Nicolas Ghesquière, Virgil Abloh, and current men’s head Pharrell Williams. The sale, running from August 27 to September 10, will feature Continue Reading
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Wrangler and Made In Cookware Launch Stylish Culinary Collaboration

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American denim icon Wrangler has joined forces with Austin-based kitchen supply brand Made In Cookware to unveil a limited-edition capsule that fuses culinary functionality with fashion-forward design. The “Wrangler x Made In” three-piece apparel line is tailored for chefs and style-conscious professionals alike, offering versatile pieces such as a rinsed indigo denim Continue Reading

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