AllSaints Partners with Impact Analytics to Transform Merchandising with AI
London-based fashion retailer AllSaints has partnered with Impact Analytics to modernise its buying and merchandising operations through an end-to-end AI-native platform. The move is part of the brand’s broader strategy to support its international growth across the UK, Europe, North America, and Asia. The new system will replace legacy processes that relied heavily on spreadsheets, manual workflows, and fragmented decision-making.
The phased rollout will introduce advanced tools including CortexEye for AI-driven business intelligence, along with capabilities for allocation and replenishment, markdown and promotional pricing optimisation, merchandise financial planning, and assortment planning. A key objective is to streamline operations and improve forecasting accuracy, enabling teams to shift their focus from data handling to strategic decision-making.
A major improvement is expected in the retailer’s weekly trading process. Currently requiring data preparation from Sunday to deliver insights by Monday afternoon, the new system will generate a complete trading pack by 8:00 am on Mondays. According to Alfie Meekings, Chief Transformation and Technology Officer at AllSaints, the initiative will eliminate repetitive tasks and allow teams to make faster, more informed decisions, ensuring the right products reach the right customers at the right time.
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