Cartier Partners with Drest to Launch Clash de Cartier Collection in Mobile Styling Game
Luxury jewellery brand Cartier has partnered with fashion styling mobile game Drest to introduce its latest Clash de Cartier collection, marking the platform’s expansion into fine jewellery. The collaboration invites players to discover and style the collection’s rings, earrings, bracelets and necklaces through a guided narrative and editorial styling challenges within the interactive game. Participants can engage creatively with the collection while competing for virtual prizes presented in Cartier’s iconic red jewellery box.
The Clash de Cartier collection is designed to appeal to a younger luxury audience that values individuality alongside craftsmanship. Featuring bold aesthetics, the jewellery incorporates coloured stones such as red and green-tinted agate, pink chalcedony and onyx. The collection also highlights XL volumes and modular wearing options, offering versatile styling possibilities that reinterpret Cartier’s traditional design heritage.
Drest founder and chief executive Lucy Yeomans said partnering with one of the world’s most iconic luxury houses for the platform’s first fine jewellery activation reflects how luxury products can be discovered through creativity, styling and cultural relevance. Founded in 2019, Drest allows users to explore fashion through interactive storytelling and styling experiences. The platform has over 500,000 monthly active users, more than 1.3 billion product try-ons and over 17.9 million editorial styling challenges, featuring more than 260 brands including Burberry, Fendi, Gucci, Prada, Versace and Stella McCartney.
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